UK Affordability Checks in Trouble? Key Backer Calls for PAUSE | Ep. 753
Affordability checks are back in the spotlight… but not for the reasons you’d expect.
After years of debate following the UK Gambling Act Review, one of the key voices behind affordability checks is now calling for a pause on their implementation raising serious questions about whether the policy is fit for purpose.
In today’s episode of iGaming Daily, we break down:
- Why affordability checks were introduced in the first place
- The latest call to pause them — and why it matters
- Concerns around privacy, friction, and player experience
- Whether the industry’s fears about the black market are becoming reality
- What this means for the future of UK gambling regulation
With pressure mounting from both industry stakeholders and reform advocates, is this the beginning of a major rethink?
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Luke Walters
Editor: Luke Walters
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Producer: Luke Walters
Editor: Luke Walters
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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