Football Is Losing Gambling Sponsors… What Happens Next? | Ep. 747
Gambling sponsorship in football is changing… and the impact could be huge.
In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry.
👉 Who loses the most money
👉 Why some clubs could struggle to replace sponsors
👉 The rise of crypto, forex, and “alternative” partners
👉 And whether football is just swapping one problem for another
👉 Why some clubs could struggle to replace sponsors
👉 The rise of crypto, forex, and “alternative” partners
👉 And whether football is just swapping one problem for another
🎧 In this episode:
- Which Premier League clubs are most exposed to sponsorship losses
- Why gambling brands dominated football sponsorship for years
- What replaces gambling sponsors (crypto, trading, finance?)
- The risk of unregulated brands taking over
- How sponsorship is shifting from shirts to smarter activations
- Why marketing strategy in football is entering a new era
💡 Key takeaway:
This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.
This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.
🎙️ Host: Charlie Horner
🎙️ Guests: Martyn Elliott & Ted Menmuir
🎬 Producer: Luke Miles
🎙️ Guests: Martyn Elliott & Ted Menmuir
🎬 Producer: Luke Miles
💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate:
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#iGaming #Football #PremierLeague #Gambling #SportsBetting #Sponsorship #FootballBusiness #BettingIndustry #Crypto #Podcast
