Ep 719: AI, Personalisation & The Future of South African iGaming
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa’s iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.
Tune in to today’s episode to find out:
Tune in to today’s episode to find out:
- What makes the South African iGaming market unique and why it’s maturing faster than many global counterparts
- Why operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagement
- How AI is shifting marketing from scheduled campaigns to real-time, player-led experiences
- The biggest player retention challenges across African markets and how to tackle them
- Why the next 3-5 years will define market leaders as regulation tightens and competition intensifies
Host: Charlie Horner
Guest: Henry Ross
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Guest: Henry Ross
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
