Ep 714: How Racing Can Win Back Younger Bettors
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.
Tune in to today's episode to find out:
- Why horse racing is losing ground to sports betting and online casinos and how the industry can regain relevance with younger audiences
- How simplification, gamification and modern UX/UI can make racing more accessible and engaging
- The importance of embedded solutions and seamless tech integration for operators
- Why specialist trading, profiling and outsourced risk management are crucial for sustainable growth
- The financial upside of racing, including its high GGR potential and “always-on” event volume, plus what 2026 could hold for global markets
Host: Charlie Horner
Guests: Jack Kelliher & Stephen Crispe
Producer: Anaya McDonald
Editor: Anaya McDonald
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