Ep 712: Per Wager Tax Debate Heats Up: Illinois Repeal Talks, Michigan Plans and Arizona’s Next Move
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas Senior Business Journalist Tom Nightingale as the duo discuss the growing debate around per wager taxes in US sports betting, from Illinois’ controversial move to Michigan and Arizona’s potential next steps.
Tune in to today’s episode to find out:
Tune in to today’s episode to find out:
- What Illinois’ per wager tax actually is and what lawmakers hoped it would achieve when it was introduced last summer
- The real impact the tax has had on operators and bettors in Illinois, and how sportsbooks responded
- Why some Illinois lawmakers are now reconsidering and potentially looking to repeal the measure
- What Gretchen Whitmer is proposing in Michigan, and how it compares to Illinois’ model
- Why states like Arizona are exploring tiered or alternative tax structures, and what this means for the wider US sports betting market
Host: Charlie Horner
Guests: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Guests: Tom Nightingale
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
