Ep 710: Ireland’s Gambling Overhaul: What Operators Need to Know
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor of SBC News Ted Orme-Claye and Alan Heuston, Partner at McCann FitzGerald LLP and member of IMGL, as the trio discuss Ireland’s landmark overhaul of gambling regulation, the launch of the Gambling Regulatory Authority of Ireland, and what this means for operators, players, and the wider industry.
Tune in to today's episode to find out:
Tune in to today's episode to find out:
- The Core Shift: How the new Gambling Regulatory Authority of Ireland (GRAI) will centralize regulation, replace outdated laws, and introduce a public health focus to protect vulnerable players.
- Licensing Timeline: What operators need to know about the phased rollout of betting licenses in July 2026 and gaming licenses later in the year.
- Marketing & Advertising Rules: The strict new restrictions on social media, broadcast watersheds, and content bans aimed at safeguarding minors and reducing gambling promotion.
- Mandatory Player Protections: How compulsory tools like spending limits, self-exclusion, and social responsibility funds will transform player safety standards.
- Industry Friction Points: The challenges operators face with technical standards that have yet to be published, even as licensing goes live.
Host: Charlie Horner
Guests: Ted Orme-Claye & Alan Heuston
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
Guests: Ted Orme-Claye & Alan Heuston
Producer: Anaya McDonald
Editor: Anaya McDonald
Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.
To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.
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