Ep 588: Trust, Transparency, and Transformation: Rethinking Operator-Affiliate Relationships: with Matti Pekkanen
iGaming Daily’s Road to Lisbon series returns as SBC Media Manager Charlie Horner sits down with Winlandia Founder and Director, Matti Pekkanen to explore the future of affiliate marketing.
Tune in to today's episode to find out:
Tune in to today's episode to find out:
- How the trust dynamics between operators and affiliates are evolving and whether relationships are improving or becoming strained.
- If data-driven transparency is changing operator-affiliate collaboration and whether that’s a positive shift.
- How performance-based models like rev share versus CPA deals are shaping partnerships, including insights from Winlandia.
- The impact of AI on affiliate reliance and the potential role of third-party tools in tracking and attribution.
- Whether the operator-affiliate relationship needs a complete overhaul or if gradual evolution is the better approach.
Host: Charlie Horner
Guest: Matti Pekkanen
Producer: Anaya McDonald
Editor: Anaya McDonald
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Guest: Matti Pekkanen
Producer: Anaya McDonald
Editor: Anaya McDonald
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
