Ep 570: Why Sweepstakes CRM Struggles to Survive the First 24 Hours
In today's episode of iGaming Daily, SBC's Managing Editor, Jessica Welman, is joined by Motti Colman, VP of Revenue at Optimove, the podcast's main sponsor, for an analysis of player behaviour in the sweepstakes versus real money online casino sectors.
With a focus on practical outcomes over legal definitions, the duo explores how each gaming model attracts and retains players, using exclusive Optimove data and a detailed case study that spans global iGaming markets.
Motti highlights how Optimove’s advanced benchmarking and predictive modelling shed light on key differences in player value, onboarding success, and behavioural trends. Listeners will learn how the regulated online casino market sets the gold standard, while the sweepstakes model, despite its clever “scratch card” style redemption mechanics, faces significant hurdles in conversion rates due to complex onboarding and player skepticism.
A critical takeaway? The importance of Day One. As the hosts reveal, player actions in the first 24 hours are often the most predictive of long-term engagement and lifetime value. While sweepstakes players may start slow, Optimove’s research shows that by Day 28, they can match or even exceed online casino players in loyalty and activity, provided CRM strategies focus on guiding players through an intensive 'incubation' period.
Host: Jessica Welman
Guest: Motti Colman
Producer: Anaya McDonald
Editor: James Ross
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
With a focus on practical outcomes over legal definitions, the duo explores how each gaming model attracts and retains players, using exclusive Optimove data and a detailed case study that spans global iGaming markets.
Motti highlights how Optimove’s advanced benchmarking and predictive modelling shed light on key differences in player value, onboarding success, and behavioural trends. Listeners will learn how the regulated online casino market sets the gold standard, while the sweepstakes model, despite its clever “scratch card” style redemption mechanics, faces significant hurdles in conversion rates due to complex onboarding and player skepticism.
A critical takeaway? The importance of Day One. As the hosts reveal, player actions in the first 24 hours are often the most predictive of long-term engagement and lifetime value. While sweepstakes players may start slow, Optimove’s research shows that by Day 28, they can match or even exceed online casino players in loyalty and activity, provided CRM strategies focus on guiding players through an intensive 'incubation' period.
Host: Jessica Welman
Guest: Motti Colman
Producer: Anaya McDonald
Editor: James Ross
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
