Ep 540: SportsGrid Targets Casino Gaming Fans in Latest Expansion
In today’s episode of iGaming Daily, supported by Optimove, Joe Streeter sits down with, Jeremy Stein, CEO and Co-Founder at SportsGrid, break down SportsGrid’s major push into the iGaming space as the network leverages its dominance in free ad-supported sports television to capture the growing online casino market.
With an audience of over 240 million unique viewers annually and more than 30% market share, SportsGrid is now expanding its content strategy to include casino gaming — responding directly to overwhelming viewer demand for retail, online, and sweepstakes casino experiences.
Listeners will hear how SportsGrid is reshaping its programming to meet this demand, including new shows like the Spin Invitational with influencer Paige Spiranac and upcoming game-show-style formats such as Slot Wheels and America’s Slot Talent featuring Brian Christopher. These moves signal a significant shift in how sports and casino content are being blended to attract a wider audience, including those interested in both betting and iGaming.
The two also cover how this strategy aligns with industry giants like FanDuel and DraftKings, which operate across both sportsbooks and online casinos.
The episode also explores what this expansion means for the future of sports media, betting content, and streaming. With responsible gaming practices at its core and a growing portfolio of sports betting coverage tied to major global events like the Olympics and World Cup, Sports Grid’s evolution signals larger trends in how media platforms are adapting to serve both sports and casino gaming communities.
Host: Joe Streeter
Guest: Jeremy Stein
Producer: Anaya McDonald
Editor: James Ross
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
With an audience of over 240 million unique viewers annually and more than 30% market share, SportsGrid is now expanding its content strategy to include casino gaming — responding directly to overwhelming viewer demand for retail, online, and sweepstakes casino experiences.
Listeners will hear how SportsGrid is reshaping its programming to meet this demand, including new shows like the Spin Invitational with influencer Paige Spiranac and upcoming game-show-style formats such as Slot Wheels and America’s Slot Talent featuring Brian Christopher. These moves signal a significant shift in how sports and casino content are being blended to attract a wider audience, including those interested in both betting and iGaming.
The two also cover how this strategy aligns with industry giants like FanDuel and DraftKings, which operate across both sportsbooks and online casinos.
The episode also explores what this expansion means for the future of sports media, betting content, and streaming. With responsible gaming practices at its core and a growing portfolio of sports betting coverage tied to major global events like the Olympics and World Cup, Sports Grid’s evolution signals larger trends in how media platforms are adapting to serve both sports and casino gaming communities.
Host: Joe Streeter
Guest: Jeremy Stein
Producer: Anaya McDonald
Editor: James Ross
iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.
Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
