Ep 454: Stake to exit UK after Bonnie Blue marketing stunt
In this episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of iGaming Expert, is joined by Ted Orme-Claye and Callum Williams from the Insider Sport team to delve deeper into the controversial marketing strategies employed by Stake and its subsequent exit from the UK market.
The company fell under UK Gambling Commission investigation after the operator's association with adult film star Bonnie Blue and the conversation highlights the regulatory backlash faced by Stake and the implications for their sports sponsorships, especially with Premier League side Everton.
The group also discuss the intricacies of international advertising strategies in sports, particularly focusing on tailored ad campaigns for different markets, Stake’s strategic focus on Brazil and Italy and the potential effect of the recent news on sponsorship dynamics in both football and Formula One.
The company fell under UK Gambling Commission investigation after the operator's association with adult film star Bonnie Blue and the conversation highlights the regulatory backlash faced by Stake and the implications for their sports sponsorships, especially with Premier League side Everton.
The group also discuss the intricacies of international advertising strategies in sports, particularly focusing on tailored ad campaigns for different markets, Stake’s strategic focus on Brazil and Italy and the potential effect of the recent news on sponsorship dynamics in both football and Formula One.
To find out more about the topics discussed in today's episode, click on the following links:
- https://insidersport.com/2025/02/13/stake-brazil-italy-sports-marketing/
- https://insidersport.com/2025/02/12/stake-ordered-to-exit-uk-sponsorships/
- Stake to exit UK after Bonnie Blue campaign
- https://insidersport.com/2025/02/12/stake-ordered-to-exit-uk-sponsorships/
- Stake to exit UK after Bonnie Blue campaign
Host: Joe Streeter
Guest: Ted Orme-Claye and Callum Williams
Producer: Anaya McDonald
Editor: James Ross
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