iGaming Daily

Hello and welcome to the latest episode of iGaming
Daily and the second day at SPC Summit in Lisbon

and it's been an interesting few days. I'm joined
by Christian Lee, the business journalist for

SPC writer for Gambling TV and we've got Kieran
O'Connor, the business journalist for Insider

Sport and payment expert. How are you both doing
today, Christian? Yeah, very good, thank you.

Nice to meet my debut at iGaming Daily as well.
Oh yeah, it is your debut today, isn't it?

Oh, well you've done some introduction work
for some of the Path to Lisbon's, but yeah,

it's actually, I didn't realise you were the
first one. First time in person. What a venue

to do it as well, at SBC Summer Lisbon. It is,
it's a grand venue. It's my legs are sore.

It's the second day, my legs are sore. But it
has been ridiculously good. Kieran, how are

you doing? You okay? Yeah, just about recovered
from the sunburn. I... picked up at the football

tournament on Monday. But yeah, I'm doing fantastic.
It's been a really good week so far and just

sort of looking forward to everything we've
got ahead. Yeah, I must admit. I didn't realise

how much you picked up the sun until we saw
you in the evening and you just came out like

a red tomato, man. Like my head's quite burnt
because I shaved my head beforehand and I've

never really, I never really know how to maintain
a bald head because I never really have one.

But I've got a red scalp, but you were something
else. Yeah, like a lobster. Perfect. So I've

got you both on today because you've been somewhere
and you watched something which I just didn't

have time to go and see and it was the Tony
Hawk keynote. So I'm insanely jealous. So we're

going to talk about that. But before we do,
just a shout out to our main supporter of the

iGaming Daily podcast and that is OptiMove,
the number one CRM marketing solution for the

iGaming market. Listeners out there, you can
still sign up for OptiMove and claim your first

month by visiting OptiMove.com forward slash
SBC as per usual. I will leave the links in

the description below. So, Tony Hawk, I didn't
get to go, so it's now up to you two to make

me feel like I was sat there. So, Kieran, we'll
start with you. What did Tony Hawk have to

say? Before that, I just wanted to sort of put
a notice in about the venue. It was incredible

to be fair. Oh, the Superstage? Absolutely huge.
Everyone's done a great job on that. They even

had like little video roles playing before he
come on. when he come on showing like little

clips from his career. Yeah, I did an interview
with Clever Advertising there yesterday and

it was on the stage and the setup that we went
through backstage, the backstage looks just

as grand as I mean and like we're getting mic'd
up and there's professional equipment and then

you had the studio where they were like cutting
to us and when I saw the footage at the end

I was like this could be like a news channel
like Parkinson's-esque, like it's just so grand

in every scale. We're going. So Tony Hawk, what
a man. I mean, I don't know about you, Christian,

but for me, he's sort of been, always been there
in my youth. I've never been a skater from

Manchester, from Lee. I don't think many skaters
come from Lee. I don't think I have a skate

park. But I think they even mentioned that,
even though I'm not a skater, and a lot of

people in that room were skaters, they were
all there to see him because of his brand and

who he is. Yeah, I think Laurie Wood said it
herself on the stage that if you say to anyone

the word skating, the first one that will come
back is Tony Hawk. I'm the same as Ciaran,

that I've never been a skater. That's not something
that's crossed my mind, but I was always aware

of Tony Hawk. I played the Tony Hawk video games.
So he's just someone that cuts across, across

popular culture beyond the skateboarding industry.
I'm gonna jump in here, because you two are

saying you were skateboarders. Back when I was
younger, I actually got into skateboarding

because of the Tony Hawk games. Like, I'm not
gonna say I'm Tony Hawk-like level, because

nah, not a chance. But like he got me into it
and I did it for about a year or two and he

was the main influence of why I got into skating.
And then I got introduced to like a Don of

Kebab and I thought I'm gonna get on the skateboard
again. Oh yeah it's interesting you say that.

So first of all it was presented by Laura Woods
as well did a fantastic job. I know a massive

name. They first talked about how he got into
skating and I picked out a quote sat there.

He said, I want to fly, how do I do that? And
he said that when he was... about two years

into skating and he first went to his first
skate park and he saw all these like older

kids going up these ramps and flying off. So
I thought that was quite interesting and then

what followed after that was a story about how
he then attempted it himself and because of

he fell off he said, he actually became unconscious
and lost a few teeth but that didn't stop him

and he never looked back. So yeah. imagine how
different the world would be if after that

fall, he decided not to skate. Like what would
have happened, the games, everything that goes

alongside it. And that's the thing Tony Hawk's
done, and as great as a skateboarder he is,

because he is good and he has that unusual style
to skateboarding compared to how skateboarders

are perceived. It is all about the brand with
him. And I think Kieran, we were talking beforehand,

you said like, he doesn't really want that kind
of fame and to be known for that stuff, but

there's no hiding behind it. He's had... hit
successful games from Tony Hawk's projects,

Underground 1 to all the way up to like Project
9. I think that was the last one or something

like that. And films, he's been in some great
films as well. And he did set a trend and kind

of a generation like he's known for that late
90s, early noughties for me is that kind of

post punk, maybe like American alternative

something I'll always remember that era for.
And that's a testament to the brand that he's

built. Did he speak much about kind of that
brand? Yeah, so it's interesting you say, he

did come out and say, it was never, he never
aspired to have fame or fortune, but it obviously

follows when you're so talented like he is.
But yeah, he spoke about his branding and as

always, he said he actually beat quite a bit
of his success to a bit of luck, that's always

the case. But it's interesting because He never
actually tried to build a personal brand. He

never went out and said, he never got a team
of marketers and said, I wanna build a personal

brand, how are we gonna do it? Things just sort
of fell in line. I don't know if you heard,

Christian, but the video games, he actually
tried to do that on his own at first, before

he got approached by, I think it was Activision,
was it? Yeah, I heard that about Activision.

I think as well, one thing that we'll talk about
later on in the podcast is authenticity. And...

One thing I noticed with the different brands
that he's built, he was focused on being authentic.

So he created a clothing brand that was focused
on skating and what he thought was missing

from the clothing that was for skating already.
The same with shoe brand in the same nature.

And also near the end, he mentioned with the
game that when it was first being developed,

they were pushing to try represent skateboard
as like an extreme sport and make it more extreme

in the game than in real life. Whereas he pushed
back. and wanted it more to be an accurate

representation of skateboarding, I guess, to
help push the sport further and get more people

into it. Yeah, I feel like maybe, I don't know,
this is maybe who's the developers for the

later games. I feel like that realism kind of
went away from the Tony Hawk games. I always

remember a meme and it was like, I think someone
might have modded the game or something, but

it was like Jesus coming out of like the tomb
on a skateboard with like. Creed song, Take

Me Higher on it and stuff. But I mean, again,
people still use that game in different mediums

to this day and again, testament to him. I'm
not sure, like I said, I wasn't in there so

I do want to ask yous, did he talk anything
about DraftKings and kind of the promotion

stuff that he did with them? The practice safe
bet stuff? He actually didn't talk about that.

I don't know if he was meant to maybe. But Laura
Woods might not have got that memo, but he

didn't talk about that. It was a lot about his
early life as we said growing up. his older

brother was a big influence on him. He actually
told us about the story when he first turned

pro. Okay. Now you'd think, oh he got signed
to a contract. What actually happened was he

was 14. Mm-hmm. He went to a skating competition
in his local park and ticked a box. He had

two choices, one was amateur, one was pro. Mm-hmm.
He just ticked a box saying he's pro. And that's

how he turned pro. And he performed or took
part in a competition where the winning...

the champion would get a hundred dollars, he'd
come forth. So yeah, it's quite an interesting

story. Kind of wish I could just do that in
life. It would be nice. Do I want to be a millionaire?

Yep, I'll take that box. Kristin, what was kind
of the highlight for you then in this talk?

I think the main thing I took away was, as I
mentioned before, the authenticity when it

comes around creating a brand and also working
with brands. So one of the questions was regarding

how brands across different industries can choose.
what athletes are influencing general to work

with. And he really pushed and emphasized the
need for that influencer slash athlete to be

authentic and also to believe in the brand's
vision. So I think sometimes when you look

at some brand ambassadors that come up, not
just in gaming, but across different industries,

sometimes you can tell when the person's been
chosen for just their name rather than, because

it's something they believe in and they really
want to be a part of. So that was. the main

thing that I took from what you were saying.
I mean, that's kind of a key point because

we've seen it, we've seen it probably at this
event, but definitely within the iGaming space,

the amount of influencers are coming into the
space. And there's some question marks. I mean,

how responsible is it? Wait and see, I'm probably
in the mindset of, they don't know their audience.

They see dollar signs, euro signs, pound signs,
wherever they are in the world and think, it's

a good revenue stream, but know your brand,
know your audience. and you have to be responsible

with it. But it's something that's coming into
this sector a lot more now, away from just

normal advertising of like having a celebrity
endorse like Ben GM do all the time. Like these

social influencers are the new movie star influencers
in a way, because everyone digests news or

any kind of form of media via like YouTube shorts
or TikToks or Instagram reels and stuff like

that. Yeah, and it's not to say, I mean, Tony
Hawk, that advice that he gave is really important.

laughing. But it's also not to say that just
by picking a big name, you won't get the reach

that you're looking for. You probably will.
If you pick the most up and coming influencer

and put him on whatever product it is you want
to sell, it probably is going to work. But

as you said, there is some moral dilemmas there
from both the advertisers. There's some responsible

gaming side of things. Yeah. Like everything,
everything that people do know is responsible

gambling. And it has to be the forefront safe,
but it has to be the forefront of everyone's

mind. And that comes from the marketing side
of things from the, even the mechanics that

you meet within slot games, um, any form of
like better in order to data, you go through

how you utilize that data. Everything has to
be. Play protection, responsible, gamble, moving

forward. Um, we're reaching the half point,
halftime point of this show. I w I'd love to

talk about Tony Hartmore, but there has been
other things that have been happening at the

event. So we're going to take a quick break.
And when we come back, Christian and Kieran,

I'm going to ask you what you've been up to
the previous day, because we are on the second

day for the listeners, where this is recorded
on Wednesday, you'll listen to some Thursday,

and what you've got prepared for the rest of
the week. So join us back in a few minutes.

Welcome back. So like I said, we're moving on
from Tony Hawk. We're going to talk about what

you've been up to at the event and what you've
got in store for the rest of the week ahead.

So Kieran, not Kieran, sorry, Christian, I'm
going to come to you because this is not only,

not only is your debut, on the iGaming Daily
podcast, but it's your debut at an SBC or even

just an industry event. How are you finding
it? It is, yeah. To be honest, I didn't know

what to expect at all and it sort of exceeded
my expectations completely. As James says,

it's my first industry event altogether and
just to see the scale of, I think we've got

four or five different conference halls. When
you see the stands, some of the operators and

suppliers have come up with, it's crazy to think.
just to see the scale and also the time and

effort that's gone into making them stands.
Most of it is a sensory overload. Certainly

the casino floor is insane. And in fact, I went
to... Whose stand was it now? Delosport have

an incredibly vibrant red and orange stand and
Databets is just so sleek and they've got esports

streamers. They're playing Counter-Strike on
that stand. And if I wasn't working, I'd be

like... She said to me like, Oh, do you want
to come play a big part of the competition?

I said like, I'll be honest, it's a disadvantage
for everyone else because I will beat you all

at Counter-Strike, but I just really wanted
to jump on it. But yeah, this event from, even

from Barcelona last year is insane. My legs
are sore already, but I mean, I've not even

had time to really digest the conference stuff
and I'll use have been. So I've been doing

interviews since I've got here. But any interesting
panels that you've been on, Kieran? Yeah, I've

been on a few actually. Yesterday, one that
I'd pick out is an article we just put out

on Payment Expert this afternoon, which was
on open banking and how that fits into the

gambling industry and the gambling sector. But
there's some really interesting quotes though

and it was chaired by Payment Expert's editor
himself, Ted Ormeclay, who did a fantastic

job and moderated the panel. Big shout out to
Ted there. Well done, Ted. But it was really

fantastic. There were some really good quotes
and it got a bit, it got, when I went into

it, I thought Some of these panels, they give
quite basic answers. You sort of know what

they're already gonna say. I'll just tell you
one quote, what we've used for the headline

is that an operator has said that open banking
is actually a nuisance. So that sort of tells

you how that article goes, but it's very, very
interesting. Another interesting thing that

I've done at this event is interviewed in this
room that we're in now. Josh Sparks from LifeScore.

We talked about horse racing. how it has become
stagnant and needs to sort of embrace innovation.

So we talked about that quite some length and
that was really interesting, yeah. Mason Hockenberry

Yeah, I know he was on a panel session, he's
going to be on a panel session this week or

he's already been on one on that matter. And
it was, it's always been an interesting conversation

because certainly in the UK horse racing was
probably the biggest sport for betting. I think

it's just been eclipsed by football now. But
it's still, it's still a dominant force for

the UK market. But yeah, it's on a it is on
a decline and it does kind of need to revitalise

itself for the modern, modern day audience.
And it'd be interesting to hear that interview.

You'll hear it on, it'll be on payment expert
in the next few weeks or so. Yeah. So keep

an eye out for that. Keep an eye out for that
on YouTube as well. Christian, you've, you've

had a mixture of things to do, cause obviously
you've been working with me on some of the

multimedia stuff as well. But also I wanted
you to kind of digest some of the content that

was happening here because you're here and what
better place to kind of understand the industry

and kind of soak up some of the knowledge in
there. So give us a glimpse of what you've

been up to. Yeah, it's definitely been a crash
course in behind the scenes of everything that

goes on with the media side. I think coming
back to some of the things we discussed in

the first half, I was actually at a panel that
was looking at how the regulations around social

influences and whose responsibility it is to
actually regulate how operators use. social

influences. I think the consensus among the
panellists, which included people from Entain

was that ultimately it should be a synergy between
operators, the influencers themselves and the

regulators. But at the first point of call is
always the operators because they're the people

who are choosing to use the influencers, choosing
to advertise their content. I think it's mainly

about educating the people they work with. So
they understand the responsible gaming implications

of what they're promoting and how they should
do that in a way that doesn't endanger the

people who are watching their content and choosing
to then go on and play with the company. Perfect.

And we're going to round off the podcast soon,
but we've just talked about what you've been

up to. What have you got in store now for the
remainder of today and tomorrow as well? I'm

actually going to the horse race in... panel
that you mentioned and who came and spoke to

yesterday. So I'm excited for that one. I thought
you were going to say you're going to go to

the horse races. I was like, where? Yeah. The
horse races in Portugal. That would be nice.

I don't think it's nearly paid here. So I don't
have enough money to go horse racing yet. But

yeah, that should be a really interesting one.
We've covered a fair bit on gambling TV about

some of the issues that are going on, especially
regarding the racing levy that's currently

needs to be sorted out. So it'll be interesting
to see what they have to say. and what they

think the future is. They'll probably say further
consultations like we've had for the past 12

months. Kieran? So I've got a payments panel
in around a few, I think I've got a few hours.

I've got some time to write up some of the stuff
that I've already seen. And also the Tony Hawk

article, which will be coming out inside of
sport this afternoon, hopefully. And then I've

got a sports integrity panel, which is always
interesting. We'll see what we can get out

of that. And yeah, it should be good. Perfect.
Now you've mentioned you're getting the article

out tonight, but I'll promise the listeners,
because this is going out tomorrow, going out

on Thursday for the listeners, I'll make sure
I'll link the article into the description

and any of the write ups that you do as well.
Yeah. But that's all we've got time for today

because we're busy, busy. I'm gonna jump to
the conference room floor again, because there's

a lot more premiums to produce and make sure
they're running smoothly. You're all going

to panel sessions. Have a great rest of the
event. Thank you for joining us on I Give Me

A Day Today. Christian, great debut. Well done.
Yeah, thank you very much. Well done, Kieran.

I'm always trying. No, good stuff. Have a great
rest of your week and to the listeners out

there, make sure you tune in tomorrow for the
penultimate episode of iGaming Daily. No, not

the penultimate, it'll be the final episode,
yeah? The final from Lisbon. Yeah, penultimate

is the one before the final. This is the penultimate
one, listeners. Tune in tomorrow for the final

episode, live at SBC Summit at Lisbon. Until
then, see you soon.