Ep 337: No sugar rush as affiliates stagnate
Gambling's interim results have highlighted the woes of igaming's affiliate media companies. Across the board, the results of affiliates have been lacklustre, witnessing a slowdown in growth across key markets and declines in the performance of media assets.
James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.
Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.
Host: James Ross
Guests: Ted Menmuir & Martyn Elliott
Producer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.
Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.
Host: James Ross
Guests: Ted Menmuir & Martyn Elliott
Producer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
