iGaming Daily

Isadora (00:03.654)
sit down, grab your popcorn and relax. I'm your host, Isadora Marcanti, and here with us today on iGaming Daily is Hugo Baumgartner, CCO of Aposta Ganha to discuss, obviously, the Brazilian sports betting and online games industries, and not so obvious, streaming, among other topics, very important to discuss today. So if you're wondering why, you should know...

Aposta Ganha just partnered up with Netflix to deliver exclusive advertising campaigns to the Brazilian audience. And we will delve into it very deeply, right, Hugo? How are you?

Hugo Baungartner (00:40.462)
I'm very good, Isadora, thank you so much for the invitation, it's always a pleasure to talk to you, as you know, but everything is fine, thank you so much.

Isadora (00:51.718)
We're very glad to have you here, Hugo, but before we start, we must tell you about our sponsor OptiMove, the number one CRM marketing solution for the iGaming market. 56 % of the EGR Power 50 personalize player experiences with OptiMove. And as a special offer to our listeners, OptiMove is offering new clients a free first month when they buy OptiMove. For more information and to claim the free month, go to optimove .com slash SBC. But don't worry,

Links will also be left in the podcast episode description. So let's begin with the recent partnership Apostar Ganha did with Netflix, like we mentioned in the beginning of this podcast. The campaign stars Rafa Marques, a former footballer, and we watched the campaign and we must say it looks great and it's very inspirational. What is the deal exactly with Netflix and what Brazilian players can expect from this partnership?

Hugo Baungartner (01:49.55)
We had an idea some months ago and we approached Netflix and at that time was not allowed to do something similar. But we got a promise. Once it's something go to that direction, Netflix told us that we could do something together and it was kind of negotiation to achieve the best.

deal and also the best format for Netflix and for the viewers. So at the moment we could start with this last week and we are very, very happy. Basically there are two opportunities that the viewers or the subscribers of Netflix are going to see our video. This one's when they access the platform first thing.

that they do or the first access into the platform. And second, when people are just the ones that loves Netflix, they just two, three, four episodes in a row, we appear as sponsoring this marathon to be just to be the everybody, just to tell as everybody says, we're gonna sponsor and they want

see any other advertisement while they are seeing that specific, not episode specific, how can I say in English, the film or that specific thing, you know, I forgot the name in English, sorry.

Isadora (03:42.118)
Don't worry, that's fine. Yeah, the film. You can say it, film.

Hugo Baungartner (03:46.894)
Yeah, so when they are seeing that specific thing, they won't see any other advertisement in that period. So that's basically our deal with Netflix.

Isadora (03:59.494)
And what is the importance of this deal with Netflix? Why focusing on Netflix and targeting Netflix audience?

Hugo Baungartner (04:05.806)
I mean, Netflix is the biggest streaming video streaming in the world. So for us, partnering with the biggest is important, right? So we want to be with the biggest ones. So this deal was basically to make our customers not only see us on football games, but they can see us as well in...

their time that they are just enjoying relaxing with the popcorn and relaxing with the family so they can see us as well, not only football, but we can achieve another audience. So that's part of our plan. That's part of our idea.

Isadora (04:50.15)
Well.

apart from Netflix and from closing different content partnerships to keep expanding its presence in the Brazilian market, Aposta Ganha also focuses on the Brazilian culture and its campaigns. The most recent ones, recent one celebrates São João. It's for our listeners, our foreigner listeners. It's a typical fest in honor of Saint John the Baptist that happens in June all over Brazil. In some states, it happens during the entire month of June. So what is the importance, not only for

for the company but for the players of localization.

Hugo Baungartner (05:25.334)
It's part of our essence, our nature to be with our clients on the most important parties or events to our customers. So we love to be with them. We love to...

localized the opportunities and the events and Saint -Joan is something that we have done for many years. It's the biggest Saint -Joan in the world in Karwaru, which we love to be there, which we can approach our customers with different experiences, with different opportunities for them to understand us and to know better our nature, our essence. This year is really big.

There are so many different things that they can enjoy. So, Isadora, if you want to be there, you are invited to go to Saint -Geron to enjoy as well. Because, as you said, it's a 30 -day party and it's until the end of June. So, we love and we like to do those kinds of events to be close to our customers.

Isadora (06:48.998)
Well, thank you very much for the invitation. I must say that if we have any listeners from Paraíba or are living in Paraíba, where I live right now, I live in João Pessoa, here they say that is the biggest São João. So like maybe Apostle Agon will have to do something here as well because it's like for 30 days too. So.

Please guys, don't be angry. It's just like Pernambuco, it's a very nice state, our neighbor state here and maybe, yeah, it's the biggest San João of all times, I must say that.

But now we cannot talk about adding games to a post -agranhas portfolio and expanding its presence in Brazil by focusing on cultural behaviors and parties without mentioning the work you do to promote responsible gambling, which is a very important topic and it's a very hot topic in Brazil as well. In May and in June respectively, the company announced that it's now a member of IBIA and Sport Raider Integrity Exchange. What are the plans?

of a post -agrania when making both decisions and both agreements.

Hugo Baungartner (07:54.99)
We believe in Brazil. We believe in a regulated market. We believe that this market will grow exponentially. It's already grown exponentially and grow for the next few years. And to be in this market, we have to be compliant with everything.

We understand and we agree with the Brazilian government that everything would be regulated by January. So that's why we decided to implement policies internally to be part of two very important companies and associations that give us also liability and credibility in the market. So basically that's our plan.

We internally are organizing to be fully compliant with the Brazilian regulation. So that's why it's part of our idea. And we want to make sure that we are going to be in the next 30 years, 50 years in this market. So it's a mindset, I think, and it's part of our goal for the next few years.

Isadora (09:19.75)
Well.

In alignment with the goal of Aposta Aganha last year in our interview for the SBC Leaders Magazine, issue 29, that we'll leave the link for everybody to read this very nice interview we did last year with Hugo, you mentioned Aposta Aganha is interested in sponsorship opportunities in professional sports and culture. You also said, like you said here, that Aposta Aganha tries to be highly visible at popular events that align with the brand's mission.

and vision. What are Aposta Ganha's future plans and how much of everything that you planned last year you could implement so far?

Hugo Baungartner (10:01.902)
We believe again, it's always, I think that's everything that you do is part of a mentality and also nature of the company. Sometimes you see people and company doing everything everywhere in a whole different direction. We believe that we have to be with close to our clients and the clients knows us.

as achievable, you know, not something that you'll never see or understand or get to know. So from last year to this year we could make... We were in the Serie B, sorry, B, on the Brasileirão and now we are on the Serie A for this year. In every single game of Brasileirão we have our lads there. We understand that's better to be in every game instead of...

just in sponsoring one specific football club or a specific club. So we did achieve what we thought. We just changed something about the plan. So we are in every game, not in a specific game, but in every game. We have specific deals with the specific football clubs that we can also have our...

our trademark on their games. So we could do this. And also we expanded the São João as sponsorships to Gravatar, just for instance. We didn't do Gravatar last year, but we are doing Gravatar this year. That's something close to Carbaru, a very important city as well in the state of Pernambuco. Again, close to our customers.

We love to be in Salvador every year. We have a huge sponsorship in Salvador in the carnival. So again, we prefer to do those kinds of sponsorships and events instead of making a little thing of everything. We just focus in the objective and we do it again.

Hugo Baungartner (12:25.646)
Coming back to the first question, Netflix is different. Netflix, we go to another audience, but we understand again that we are inside their homes, we are close to the customers, and we are trying to keep this track in our marketing plan.

Isadora (12:45.958)
Well, you mentioned Netflix, so I'm gonna go back to Netflix. We would like to know a fun fact about you, Hugo, before we let you go. What's your favorite Netflix show or film?

Hugo Baungartner (12:58.286)
You know, this weekend I was seeing Netflix with my son and he was just trying to find something to watch. And I said, that one was my first one that I watched on Netflix and this is the best. It's Breaking Bad. It's something that I, yeah, it was, I think that's something that I, it was my first one that I watched in Netflix years ago. And still I think that was something that it's really.

Isadora (13:15.782)
Yes.

Hugo Baungartner (13:27.086)
different from anything else.

Isadora (13:29.094)
Yeah, it's very good. Did you wash the spin -off? Better call Sol.

Hugo Baungartner (13:33.518)
I watched it some but I didn't have the chance to see everything. Do you think it's good? Okay. Maybe sometime when I'm on the airplane I'm going to download it and see.

Isadora (13:40.006)
It's not as good as Breaking Bad. I'm just going to say that, yeah. It's not as good as Breaking Bad.

Isadora (13:52.23)
Yeah, like just download one or two episodes and see what you feel like, but Breaking Bad is like no comparisons. Well, that's everything for today's podcast. Ugo, thank you very much for joining us. It was a pleasure to be here and it was a very nice episode. To the listeners out there, links to the topics discussed will be put in the description.

Hugo Baungartner (13:58.83)
Okay, okay.

Isadora (14:14.726)
But make sure to like the iGaming Daily LinkedIn page to keep updated and of course, our SBC Notícias Brasil to not miss anything related to the Brazilian market. See you next time.