Live Casino Scaling: How Can Technology Solve the Challenges of Multi-Branding? | Ep. 862
As live casino continues to evolve, operators and providers are facing growing pressure to deliver more personalised, localised and multi-branded experiences while maintaining reliable, real-time streaming.
On this episode of iGaming Daily, host Charlie Horner is joined by Oliver Lietz, Founder & CEO of nanocosmos, and Chris Strijbosch, VP Business Development at nanocosmos, to discuss the changing demands of live casino and how technology can help operators scale their operations.
Oliver and Chris explain how live casino has developed from simple single-studio setups into complex multi-studio environments serving different markets, brands and languages. The pair discuss the challenges created by physical studio space, hardware, human resources and global connectivity, as well as how cloud-based solutions can simplify and scale these operations.
The discussion also explores NanoStudio Chroma and how Chroma Key technology can allow the same live content to be multi-branded for different operators, markets and audiences without requiring additional physical studio space for every variation.
Oliver and Chris also look at the importance of speed, creativity and agility, the role of AI in personalisation and localisation, and the future of real-time live video in iGaming.
Key Topics:
- The evolution of live casino from simpler setups to increasingly complex multi-studio environments.
- The move towards personalisation, customisation and localisation.
- The challenges around space, hardware, human resources and operational complexity.
- NanoStudio Chroma and its ability to multi-brand content without multiplying the physical studio setup.
- The importance of speed, creativity and agility.
- Latency and real-time streaming.
- AI's potential role in captions, translations, video improvements, diagnostics and security.
