Ep 053: Could regulation usher in a new era for Brazilian sponsorship?
InsiderSport editor Joe Streeter returns to host today's episode of the iGaming Daily podcast, and he's brought in the big guns for a discussion on sports sponsorship in Brazil.
Joined by SBC Noticias Senior Journalist Fernando Noodt-Molins, SBC Sponsorship Director George Harborne, and the marketing director at Brazilian agency AllSports Events, Marcel Hein.
The guys discussed the current state-of-play with regards to gambling sponsorship, with the majority of clubs in the top two tiers already emblazoned with a bookmaker logo, Betano's sponsorship of the Brazilian Serie B, and the impact of the market saturation on the sponsorship front.
They went on to discuss what the inevitable changes in the regulatory framework will mean for the Brazilian sponsorship climate, and what, if any, has been the backlash so far.
Additionally, with Brazil in the midst of a match-fixing scandal, how has this impacted the optics of these deals for clubs, fans and media, and will this lead to a change in tack for the operators?
Host - Joe Streeter
Guest - George Harborne
Guest - Fernando Noodt-Molins
Guest - Marcel Hein
Producer - Taylor Buckley
This September, SBC Summit Barcelona is back and bigger than ever. Doubling in size from 2022, the global betting and iGaming show boasts 10,000+ gaming executives, hours of game-changing content and an exhibition floor the size of a football stadium. This is one you don't want to miss. Get your tickets now at https://sbcevents.com/sbc-summit-barcelona/
Joined by SBC Noticias Senior Journalist Fernando Noodt-Molins, SBC Sponsorship Director George Harborne, and the marketing director at Brazilian agency AllSports Events, Marcel Hein.
The guys discussed the current state-of-play with regards to gambling sponsorship, with the majority of clubs in the top two tiers already emblazoned with a bookmaker logo, Betano's sponsorship of the Brazilian Serie B, and the impact of the market saturation on the sponsorship front.
They went on to discuss what the inevitable changes in the regulatory framework will mean for the Brazilian sponsorship climate, and what, if any, has been the backlash so far.
Additionally, with Brazil in the midst of a match-fixing scandal, how has this impacted the optics of these deals for clubs, fans and media, and will this lead to a change in tack for the operators?
Host - Joe Streeter
Guest - George Harborne
Guest - Fernando Noodt-Molins
Guest - Marcel Hein
Producer - Taylor Buckley
This September, SBC Summit Barcelona is back and bigger than ever. Doubling in size from 2022, the global betting and iGaming show boasts 10,000+ gaming executives, hours of game-changing content and an exhibition floor the size of a football stadium. This is one you don't want to miss. Get your tickets now at https://sbcevents.com/sbc-summit-barcelona/
Creators and Guests
